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LinkedIn works for business marketing when you treat it as a place to be useful, not a place to advertise. Here is a simple way to run a company page that brings in real enquiries: set it up properly, post the right mix, get your team involved, and move interest to WhatsApp or a call.

Choosing a manager is a lot like an arranged marriage. You send a resume instead of a bio data, sit through interviews instead of first meetings, and negotiate salary instead of dowry. Here is how to vet a manager before you say yes.